Presenter: Rudy Shur, Publisher, Square One Publishers, Inc., NY
Topic: Breaking in to a Traditional Publisher.
Many writers of nonfiction works become frustrated when they send out their book proposals to publishing houses only to be rejected time and time again. By inadvertently doing the wrong things, they almost guarantee poor results. Fortunately, there are a number of steps they can take to maximize the odds that their proposals will be accepted by the best publisher for their work.
Rudy Shur began his publishing career working for college textbook publishers: first with Charles E. Merrill Publishing Company and later with William C. Brown Publishing Company. He began working as a field representative and then became an associate editor. In 1976, he cofounded Avery Publishing Group, where he was responsible for the acquisition of over 1,000 nonfiction titles, many of which became bestsellers. By 1999, the company had grown into one of the largest alternative health publishers in the US. That year, Avery was purchased by Penguin Putnam.
In 2000, Mr. Shur founded Square One Publishers in Garden City Park, New York, where he currently heads the editorial program. Over the years, Square One has been selected by Publishers Weekly as one of the fastest growing independent publishing houses in the country. He is also the author of How to Publish Your Nonfiction Book. Mr. Shur lectures extensively on the topic of publishing at numerous universities, colleges, and professional workshops throughout the country.