February 2012
James D. McFarlin
President.PSWG@gmail.com
Dear Guild Members,
When the flashbulb pops will you be ready for
your Kodak moment?
Kodak experienced its own Moment in 1975 when engineers presented a prototype for an electronic camera, and with it, a bold new business opportunity. "Cute", the executives reportedly responded, "but it's not for us." After all, Kodak was the worldwide king of film, and film was gushing profits. So why get distracted by some digital gadget,
a toy?
Why? The answer thundered home on January 19, 2012 when Kodak
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The 2012 Desert Writers Expo to be held Wednesday, March 21, 2012 at the Rancho Mirage Library. Space is limited!
Click here for participating Rules & Terms

Spirit Ranch is a wonderful mystery novel by Richard Foxx. The setting is our own local desert area! Click on the book cover to find out more about this intriguing author.
Interesting...
a professional in computational neuroscience, a European background, and a passion for writing, Lina Simoni is in this month's Member Spotlight