Announcing our next Online Lab
Substack for Writers: Build Your Audience One Subscriber at a Time

Brian Rouley is a writer, speaker, technology consultant, and Director of Programs for the Palm Springs Writers Guild. He has spent years experimenting with blogging, social media, online publishing, and digital tools that help writers reach readers. In July 2022, while living in Florida, he launched his Substack newsletter, Damn Near Perfect, beginning a four-year exploration of how writers can use the platform to publish their work, connect with readers, and build an audience. A longtime Toastmaster, Brian particularly enjoys taking technology that initially appears complicated and breaking it into practical, understandable steps. His current writing projects combine memoir, personal discovery, and artificial intelligence.
Description:
You have something to write. But how do you find people who want to read it?
Substack combines several things writers once had to manage separately: a blog, an email newsletter, a subscriber list, social networking, and, if you choose, the ability to offer paid subscriptions.
In this hands-on Online Lab, Brian Rouley will introduce Substack from a writer’s point of view. We’ll look at what the platform can do, how to get started, how writers are using it, and how to begin attracting subscribers without turning yourself into a full-time marketer.
Participants will be able to follow along as we explore the platform and begin creating or improving their own Substack presence.
Five Key Points to Take Away
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Understand what Substack is and how it differs from a traditional blog, email newsletter, and social media.
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Set up the essential pieces of your own Substack publication.
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Learn how posts, Notes, subscribers, recommendations, and the Substack network work together.
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Discover practical ways to find your first subscribers and steadily build an audience.
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Leave with a simple plan for what to publish next and how to keep your Substack growing.
Location: Zoom Online Meeting
To receive a full refund minus a $25 cancellation processing fee, attendees must cancel their registration 5 days before the event. No refunds will be given after that time. To cancel your registration, go to palmspringswritersguild.org and click on the blue icon at the top right of any page. Enter user name and password and click "LOG IN". On the next screen click "My event registrations". Select event and cancel registration.
Unable to attend, no problem, all paid registrants will receive a video replay.
You will receive an invitation to the Zoom online meeting after you have registered and payment is complete.
We may take photos and/or videos at any of our events for promotional purposes.
Ready to become a member of the Palm Springs Writers Guild? Please click here.
Event Contact: Ariella Moon
authorariellamoon@gmail.com