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Achieve Better Book Publicity by Knowing Your Author Goals

  • Friday, October 16, 2026
  • 1:00 PM - 3:00 PM
  • Zoom Online Meeting

Registration

  • Premium Membership includes free entry to all General Meetings, In-Person Workshops and Online Labs for the year. You must be logged in to select this option. You will receive an invitation to the Zoom online meeting after you have registered and payment is complete.
  • Standard and Student members are provided a la carte access to Online Labs at the Member rate of $55. You must be logged in to select this option. You will receive an invitation to the Zoom online meeting after you have registered and payment is complete.
  • Non-Members pay $110 for each Online Lab. Please note that if you choose to join the Guild before registering for this event you will pay a $75 Membership fee, and then attend this event for $55 (50% discount). You will also gain all the benefits of membership in the Guild including 50% off future Online Labs and 50% to 65% (Early Bird) off In-Person Workshops. You will receive an invitation to the Zoom online meeting after you have registered and payment is complete.
  • Reserved for Facilitators only.
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Announcing our next Online Lab

Achieve Better Book Publicity by Knowing Your Author Goals



Terena Bell is a book publicist and writer who provides public relations (PR) and publicity services to select authors on a boutique level. She’s successfully secured clients coverage from “The Today Show,” NPR, Good Housekeeping, Book Riot, New Books Network, Foreword Reviews, and others. Her debut short fiction collection, Tell Me What You See(Whiskey Tit, 2022), was named one of the “best books of the century (so far)” by New York Society Library. She believes strongly in achieving client success by uniting all PR activities and publicity actions to an author’s broader goals.


Description:  Why do you really want publicity for your book? Is it to sell books or to be read? Or maybe something else? Coverage from something like “The Today Show” may sound great, but sometimes being in the local paper can sell more copies. PR — like any form of marketing — should come down to goals. So what’s yours? For self-published or small press authors, sometimes publicity needs to attract an agent for the next book. Everybody’s reasons are different, so their approaches to PR should be too. Together we’ll help you articulate the reasons you want to promote your title and pinpoint easy steps to take accordingly.


Key Points to Take Away

  • Attract an agent for your book, or your next book.
  • Find the correct approach to PR.
  • Define and name the reasons you want to promote your title.

Location: Zoom Online Meeting

To receive a full refund minus a $25 cancellation processing fee, attendees must cancel their registration 5 days before the event. No refunds will be given after that time. To cancel your registration, go to palmspringswritersguild.org and click on the blue icon at the top right of any page. Enter user name and password and click "LOG IN". On the next screen click "My event registrations". Select event and cancel registration.

Unable to attend, no problem, all paid registrants will receive a video replay.

You will receive an invitation to the Zoom online meeting after you have registered and payment is complete.

We may take photos and/or videos at any of our events for promotional purposes.

Ready to become a member of the Palm Springs Writers Guild? Please click here.

Event Contact: Ariella Moon
authorariellamoon@gmail.com