Pitch Your Book!
Pitch Your Book is one of the most important parts of you marketing strategy!
Giving a 30-60 second description of your book and why someone should buy your book is a powerful skill to learn. Otherwise known as “How would you explain your book or your business, if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the bottom of the building to the top?”
The purpose of the book pitch is not to close a deal. It is to interest the other person in continuing to talk; to get someone to want to hear more. That’s IT. There is no other purpose.
- Grab Their Attention: Ask a question. Make a statement. Your pitch should be 30 to 60 seconds, and it needs to end with a question, “call to action” or other appropriate closer.. Consider a generic closer such as, “Does that sound like something you would look at or that interests you?” That lets the listener respond and if they are interested, they will ask questions. Content is as important as your delivery. If the content of a pitch is uninspiring or uninteresting it won’t matter if it’s well-delivered and the perfect length.
- Focus on the listener: How does what you do relate to the listener.
- Show your passion: If you’re not excited about your book, nobody else will be.
- Build interest and rapport: What you do or have written.
- Use your time wisely. Offer value and benefits. Most people are way too busy and constantly overloaded with information. They have to make quick decisions about what deserves their attention and what doesn’t. Grab their attention immediately, work hard at making your book pitch as compelling or intriguing as possible.
- *Tip:There are differences between verbal and written pitches, between the
way people speak and the way they write. Many people have trouble with
this. But as a writer, if you are able to write a dialogue then you are
also able to tell your elevator pitch to someone in a natural and