November Insider Workshop: "What Not to Include in Your Book Proposal That Would Turn Off a Potential Publisher." with Rudy Shur

  • Sunday, November 08, 2020
  • 12:30 PM - 4:30 PM
  • Zoom online meeting


  • Discounted rate for PSWG members. You must be logged in to access the discount. Not a member yet? Please consider joining to get all the discounts offered. Registration opens August 14, 2020 and closes November 6, 2020.
  • Not a member yet? Please consider joining for $75.00/year to get all the discounts offered. If you join before registering, you will save $75.00 on this workshop alone. Registration opens August 14, 2020 and closes November 6, 2020.


November Insider Workshop
What Not to Include in Your Book Proposal That Would Turn Off a Potential Publisher

Guest Speaker: Rudy Shur

 Rudy Shur began his publishing career working for Charles E. Merrill Publishing Company and later William C. Brown Publishing Company. In 1976, he cofounded Avery Publishing Group, where he was responsible for the acquisition of over 1,000 nonfiction titles, many of which became bestsellers. By 1999, the company had grown into one of the largest alternative health publishers in the US. In that year, Avery was purchased by Penguin Putnam. The following year, Mr. Shur founded Square One Publishers in Garden City Park, New York, where as publisher he currently heads the editorial program. For several years, Square One was selected by Publishers Weekly as one of the fastest growing indie publishing houses in the US. Today, the company stands as the largest independently-owned publisher of traditional and complimentary health books in the US. Mr. Shur is currently a board member of the Independent Book Publishers Association. 

In addition, he is also the author of How To Publish Your Nonfiction Book, Second Edition. He lectures extensively on the topic of publishing at numerous universities, colleges and professional workshops throughout the country.

Topic: What Not to Include in Your Proposal to Turn Off an Editor 

  • How do you track down the right publishers most likely to publish your work?
  • How to put together a meaningful cover letter and proposal.
  • What information should you include to catch their attention and what should you not say in order to avoid being immediately rejected?
  • What is the Job of an acquisitions editor?

To received a full refund minus a $25 cancellation processing fee, attendees must cancel their registration 5 days before the event. No refunds will be given after that time. To cancel your registration, go to and click on the "Login" button, click on the blue icon that appears. Enter user name and password and click "LOG IN". On the next screen click "My event registrations". Select event and cancel registration. 

After registering you will receive a zoom invitation to join the Zoom online meeting on the day of the event.

Ready to become a member of the Palm Springs Writers Guild? Please click here.

Event Contact: Kristina Hoffman

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